Clinique la Prairie, Global
When Clinique La Prairie set out to take its century-old longevity expertise beyond Switzerland, it needed more than a concept. It needed a complete business that could be replicated across markets without losing what makes the brand unique. Teiah Hospitality, with Victoria Sardain as business lead, built the commercial model and core service offering to the operating standards, people and tools needed to deliver it consistently in every location.
Service Provided:
Market research and competitive analysis
Business model and core concept development
Service offering, menu and experience package design, including membership structure
Guest journey design
Technology selection and integration roadmap
Staffing model and organizational requirements
Global vs. local offering framework, defining what stays fixed worldwide and what adapts to each market
Brand guidelines for the new business unit
Operating guidelines and complete global and local SOPs
Co-development of a proprietary assessment tool with the Clinique La Prairie medical research team
Commercial training program for the proprietary assessment tool
The Longevity Hub Dubai, Photo by Clinique La Prairie
Key Features Implemented:
Global roll-out in 5 countries across 3 continents
A fully documented operating system, ready for each new location to launch from
Proprietary, medically grounded assessment and service method
Experience packages and membership offering
Teams trained to sell and deliver the assessment with consistent commercial standards
Date: launched in 2022